US Marketing Specialist

    • Job Tracking ID: 512084-674160
    • Job Location: Sumner, WA
    • Job Level: Entry Level (less than 2 years)
    • Level of Education: BA/BS
    • Job Type: Full-Time/Regular
    • Date Updated: March 14, 2019
    • Years of Experience: Up to 2 Years
    • Starting Date: ASAP
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Job Description:

If you are a passionate fan of the outdoors and Helly Hansen gear, we want to hear from you.

Since 1877, Helly Hansen has continued to develop professional grade apparel that helps people stay and feel alive. By working with outdoor professionals, they have developed many first-to-market innovations including the first supple waterproof fabrics in 1877, the first fleece in 1960 and many more since. To help tell the stories of the brand, both past and present, Helly Hansen is looking for an exceptional Marketing Specialist in the US.

We provide a dynamic international setting, a fun, high-energy environment, competitive pay, large product discount, and a full benefits package, including 100% paid medical and dental coverage for employees, 401(k) with employer match, and generous paid vacation, sick leave, and holidays.

You will report to the US Marketing Manager. Specific responsibilities will include:

30% Creative

Driving top notch programs through creative thinking that both maximize our marketing investment and impact in their respective channels.

  • Thinking outside the box to create industry leading programs in branded and seasonal POS initiatives.
  • Create rich social media initiatives with our partners to drive interaction and affinity for the Helly Hansen brand.
  • Create strong content to uplift and reinforce the Helly Hansen brand on its social media channels.
  • Work with Helly Hansen Sales Reps to develop best-in-class sell in format, both at regional shows and showrooms.

70% Execution

Responsible for the key marketing initiatives driving specialty sell- through.

  • Drive seasonal POS programs, with ownership of how the Helly Hansen brand appears on the shop floor of our specialty retail partners.
  • Develop large window graphics or wraps for top specialty locations each season.
  • Plan, grow, and full program ownership of the Helly Hansen Viking influencer program - communicating with key shop staff to push them as Helly experts and drive on floor sell through.
  • Coordinate retailer staff training programs and initiatives.
  • Develop one sheets and sales tools based on sales rep needs.
  • Coordinate local print of buyer’s guides including customization of pricing additions, proofing and tabs.
  • Utilize seasonal brand messaging within plans and channels, bringing the message to the forefront in the US market.
  • Social Media: support central & regional social media objectives and initiatives via local activity. Operate the day to day posts and interaction from the US region.
  • Interface with sports marketing ambassadors on a day to day basis to drive digital content.
  • Organize, maintain and plan the marketing sample line for sports marketing use.
  • Plan and run key retailer sales initiatives and contests to drive sell through.
  • Assist with National Trade Show & US sales launch prep and execution.
  • Maintaining the Helly Hansen brand image throughout the online sector. Suggesting improvements, adjustments and actions taken on our digital appearance.
  • Supporting local marketing events within the Pacific Northwest.

Experience and Skills:

The successful candidate will have:

  • Passion for the outdoors, skiing and/or sailing, and the Helly Hansen brand (experience in the outdoor apparel/gear industry is preferred)
  • 1-2 years of marketing experience
  • Superior communication skills
  • Excellent organizational and multitasking skills, with strong work ethic and initiative
  • Proficiency with Microsoft Office programs and basic skills with Adobe Photoshop and Illustrator
  • Ability to travel 15-20% (mostly within the US). The rest of the time would consist of working in Seattle, WA and in Sumner, WA.
  • A Bachelor’s degree is preferred
  • Bonus: Skilled with a camera and content production.

Helly Hansen is an equal opportunity employer.